As PR agency for 360Commerce (now part of Oracle), Ketner Group worked to help position the fast-growing software company as the leader in Java point-of-sale.

Ketner Group’s aggressive analyst and media relations program helped propel 360Commerce to widespread industry. Ketner Group’s strategy was to first identify and form relationships with leading industry analysts, then work with editors to secure a wide range of article placements, including news stories, opinion pieces, customer profiles and feature stories.

Ketner Group was responsible for 360Commerce’s first analyst tour to Meta Group, Gartner Group, Forrester Research, Jupiter and AMR Research. The tour and subsequent briefings helped solidify close working relationships between 360Commerce and some of the most important groups that influence IT buying decisions. Articles about 360Commerce appeared in leading retail and IT publications such as CIO Magazine, Retail Tech, RIS News, Chain Store Age, Executive Technology, helping 360Commerce capture early market advantage in Java POS.