Escalate Retail, now part of Red Prairie, provides all-channel commerce solutions that deliver a highly personal, engaging shopping experience. More than 500 retailers run their businesses on Escalate software, including many of the nation's leading brands. 

Ketner Group began working with Escalate in 2007 and was charged with the challenge of building a strong new brand after the 2006 merger of three established technology companies that formed Escalate Retail. Throughout our 4+ years of work together, Ketner Group helped position Escalate as a strong player and innovator in the cross-channel commerce and customer experience space. We managed an ongoing media and analyst relations program and regularly got Escalate in front of top retail influencers, resulting in coverage in all the retail media, analyst reports, and business media as well. 

Media and analyst relations are just one facet of the diverse work we did with Escalate. Ketner Group worked hand-in-hand with Escalate's marketing team to develop quarterly customer newsletters for all of its 3 business units, created e-Books, white papers, videos and other multimeida assets for the Escalate website, and played a large role in developing and executing special campaigns such as the Arrest Sales Killers campaign. We also helped Escalate with copywriting in all areas of their business, including 2 major website redesigns. 

Through our years of work together, Ketner Group helped sucessfully position Escalate for acquisition, as it had built a solid reputation as a customer-oriented and innovative company.