clients
Bandspeed

Bandspeed is a privately held semiconductor company delivering WLAN platform and management solutions that enable mission-critical Wi-Fi voice, data and video applications for the mass market.

Since 2003, Ketner Group has provided media and analyst relation services, trade show and media/analyst tour planning, contributed article placement, writing services (press releases and case studies), speaking opportunity placement, strategic marketing and public relations counsel, and creative services for Bandspeed. Ketner Group has played a key role in developing a new product messaging direction and marketing strategy for Bandspeed, a re-start as the company transitioned from the Bluetooth space. Ketner Group has helped Bandspeed develop relationships with analyst firms such as IDC, Dell’Oro Group, Current Analysis, Gartner, Forrester, and The 451 Group. Ketner Group has also helped Bandspeed develop relationships with editors at influential industry publications such as Network World, Communications News and EE Times.

In 2006, Bandspeed launched the much anticipated AirMaestro WLAN platform and management solution. Ketner Group was instrumental in the success of the product launch coordinating a round of industry analyst briefings and securing original articles in publications such as Network World, EE Times, Unstrung, Computerworld and Network Systems DesignLine. In 2007, Bandspeed announced its very first AirMaestro customer and an enhancement to the platform, which was met with equal PR success due to Ketner Group’s support.

Ketner Group has also provided creative services to Bandspeed, including developing the company's corporate logo.

 
 
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