Abercrombie taking shopping mobile

Columbus Business Journal,  January 28, 2010.

Abercrombie & Fitch Co. is looking to make better use of its iPhone- and Blackberry-wielding customer base.

The New Albany-based apparel retailer has tapped Austin, Texas-based mobile commerce firm Digby to design
and operate so-called mobile storefronts for its flagship and Hollister Co. brands.

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