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Mobile Gets Urban-ized (Starmount) 

RIS News, May 7, 2011
By Caterina Pontoriero

Urban Outfitters’ testing of mobile point-of-sale technology grabbed the headlines, but the retailer’s interest in mobile goes far beyond its ability to complete transactions on the store floor. CEO Glen Senk predicts that mobile devices, whether used by Urban Outfitters store associates or its customers, will be part of significant changes in the shopping experience — changes that will be here quite soon...

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