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Mobile Commerce Daily, August 26, 2011
By Mickey Alam Khan
Mobile commerce is easily outpacing other retail channels as the fastest-growing and with only one way to go: up. Dave Sikora, CEO of Digby and one of the leading mobile commerce experts, explains why retailers must have skin in the mobile game - and quickly. his analysis, which would confrim Forrester Research's forexast of an estimated $8 billion in mobile commerce transactions this year, prove how consumers expect even more from their Web- and application-enabled smartphones and tablets...
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