Site Controls (now a division of Siemens) is a leading provider of enterprise-wide energy management, facilities intelligence, and grid efficiency solutions to commercial (retail) customers and power suppliers. Ketner Group began its partnership with Site Controls in mid-2008 and was charged with creating brand awareness with retail, banking, energy, and technology influencers – with zero marketing activities or brand recognition under their belts.

Within a matter of months, Ketner Group successfully branded Site Controls as a major player and thought leader in energy management through aggressive PR and analyst relations, proactive press announcements, and trend-focused bylined articles. Ketner Group arranged regular briefings with key retail and banking technology analysts, resulting in mentions of Site Controls in industry analyst reports from AMR Research (now Gartner), IDC and The 451 Group. We also secured numerous article placements for Site Controls in energy, hospitality/retail, and business publications.

Ketner Group was a driving force behind Site Controls’ exhibition at the National Retail Federation (NRF) Annual Conference and Expo, developing and managing impactful multimedia marketing campaigns.