Through successful, comprehensive PR and advertising campaigns, Ketner Group helped build the Triversity brand to become one of the most well-known in the retail industry before the company’s acquisition by SAP.

"Ketner Group is much more than a PR and marketing agency for Triversity. They're an essential part of our marketing team, with an in-depth knowledge of our products, strategy and customers." Andrew Williams Senior Director, Strategic Marketing Triversity Inc.

When Ketner Group worked with Triversity (now SAP Triversity), they were one of the fastest growing international provider of software solutions for the retail industry, including solutions for Point-of-Sale, Loss Prevention, Retail CRM, Labor Management and more. Ketner Group worked closely with Triversity to develop consistent positioning and messaging across all media, managing analyst and media relations and providing a full range of creative services -- including print advertising, web design and sales collateral. Ketner Group’s marketing campaign helped establish Triversity as a leader in retail technology and positioned the company for an acquisition by SAP in October 2005.

Ketner Group developed Triversity's advertising creative; designed, produced and wrote all sales collateral; designed and implemented a new website; and created multimedia presentations and sales tools - all with a consistent message and design.

In addition, Ketner Group’s PR campaign increased Triversity's brand recognition in the U.S. and worldwide. Ketner Group conducted numerous briefings with analyst firms including Meta Group, Gartner Group, IDC, Gartner G2, Forrester Research, AMR Research, Aberdeen, IHL Consulting and others. Triversity and its customers were regularly featured in articles in retail industry trade publications and business publications in the United States and Canada.